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What is YouTube?

When it comes to social media, I often get the question of where YouTube fits. Well, I see YouTube having 3 core purposes:

  1. A Video Library
  2. A Search Engine
  3. A Social Network

First, I see YouTube as a video library for anyone who creates video to host their videos On-Demand. YouTube offers seemingly endless amounts of storage for your video content as well as making them available on seemingly every device in a very user friendly way. 

Second, I see YouTube as a search engine. Owned by Google and has for a long time been the #2 search engine on the internet. It seems that as you talk to someone in my generation (Gen X) or older when we look for info we Google it, but if you ask a Millennial or younger they YouTube it. YouTube has become a powerful place for people to search for just about anything and find the answers or content that they are looking for.  

Finally, it’s also a social network. There’s an opportunity to subscribe, comment, and like videos. Those are all aspects of a social network and YouTube has a very vibrant and engaged community. 

 I would describe it as a social network + in that it is so much more. Beginning to understand the aspects of YouTube as a great place to host your video content is a great investment. Also as important is taking the time to most effectively title, tag and create searchable descriptions for your videos optimizing them for search. Don’t forget to engage socially with those who comment on your videos as well as posting new content consistently to keep your subscribers engaged. 

10 Interesting Facts about YouTube

YouTube has taken over computers, smartphones and now even smart TVs opening up incredible ministry opportunities!  As you consider your investment in this social network I want you to think about the following facts:

1.     Total number of people who use YouTube – 1,300,000,000.
2.     300 hours of video are uploaded to YouTube every minute!
3.     Almost 5 billion videos are watched on Youtube every single day.
4.     The total number of hours of video watched on YouTube each month – 900 million.
5.     80% of YouTube’s views are from outside of the U.S.
6.     The average number of mobile YouTube video views per day is 1,000,000,000.
7.     Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year
8.   YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.


* Source: http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/


What does all of this mean? Well, if you have the ability to make videos that engage people, you have a very large active audience on YouTube that is available for FREE! With smartphones and mobile video editors anyone anywhere can create high quality videos that can engage.  We’re living in such a unique time in history where the world is more connected than ever before.

Reaching and engaging people on YouTube is a lot more complicated than just recording your sermons and uploading them to the platform. In the next few days we will be digging deeper into the platform and discussing some best practices to help your church crush this unbelievable social network!