Have you ever utilized Facebook Targeting feature on your Ministry's Facebook Page? I'm guessing you have ministry posts that are specific for a portion of your community and not for everyone. You can utilize this feature to really target your posts to better reach your target audience.
For instance, with CBC Online we can target Spanish speakers about our Online Spanish services or women for an Online Women's LifeGroup. As you begin thinking through your page content begin asking yourself if this is important for everyone or if you should target the information for a certain target group within your community.
Facebook wants you to more effectively communicate as well as they want their users to find content that they think will be most important to them. When you use the tool effectively, Facebook will reward you and your content will be seen by more of your Facebook community. Learning an effective posting system/strategy on Facebook can be quite an art and you must stay flexible as the platform is always changing. The good news is that most of the time it is changing in a good way and targeting is definitely an upgrade.
Give it a try today and see what you think!