As I have shared previously, The Social Media Guide for Ministry did not begin as an idea for a book that would possibly be published. It simply began as a Word Document that I hoped would develop into a resource for as many ministry leaders as possible. I got started by writing out the most frequently asked questions that I have heard regarding Social Media in Ministry as well as the Who, What, When, Where, and Why to Social Media in Ministry. Leading up to writing this book I had primarily focused much of my efforts on communicating the Why trying to convince people to just use Social Media. In creating this resource though, I felt that the readers were already convinced of the Why and were much more focused on the How.
Before getting to the How of Social Media in Ministry I knew that I must start by answering the What. Ministry leaders need to really wrap their minds around the Social aspect of Social Media and begin to understand the various platforms and what makes them unique.
I created a very rough outline that I followed and continued to tweak it as I went. I really just started typing with a lot of flexibility in my writing instead of a rigid structure. Once I laid out the What is Social Media and the various networks I began the How of Social Media in Ministry. In laying out the How I this led to the Where I would encourage the reader to start and What steps to take. Bre’anna Emmitt described the book as a “Cookbook for using Social Media in Ministry” after reading it and I think she sums it up well with that description.
Growing up I was a Sports and Math kid and really wished I had paid much more attention in English class. I likely broke so many formal writing rules when putting this together, but at the end of the day I can’t be more excited about the resource that has been created. I definitely can’t take all of the credit on the writing side though as my sister, Becky Kiser, really helped clean up the flow of the book and my step mother, Robin Smith, cleaned up the grammar/formatting. They are both far better writers than I am and I can’t be more grateful for their encouragement and support.
I am still in the middle of edits now with the team at Group Publishing and really exciting about working through this process. It is also my plan to keep this book as a working document as Social Media is constantly changing and this resource will need to be updated regularly.
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