Understanding the Significance of Facebook

Facebook is now 12 years old. It’s hard to believe that it’s been 12 years since it started and even harder to believe the impact that this website created in a dorm room is having the global impact that it is today. This world is a different place because of it.

I want to take a minute and share some stats to give you an understanding of how significant Facebook has become:

  • 1.55 billion monthly active users globally

  • More than 1 billion daily active users

  • 1.39 billion mobile monthly active users

  • Ages 25-34 make up 27.7% of users

  • More than 300 million photos are uploaded each day

  • The average American spends 40 minutes each day on Facebook

  • 50% of 18-24 year olds say the first thing they do when they wake up is check Facebook

The stats can go on and on. Facebook is no longer the new flashy social network, but it continues to grow globally at an incredibly fast rate and for most ministries or organizations this is and should be the most significant digital platform that you focus on.  

Mark Zuckerberg also recently shared that Facebook has seen video views double in the past year from 4 billion daily video views to now 8 billion daily video views. This trend is unbelievable!

So, what should we take from these stats? Here are my three takeaways:

  1. Facebook is critically important and worth our focused attention and resources.

  2. Facebook has gone mobile and we must think mobile in the content we create.

  3. Video is taking over Facebook and we must be creating videos that engage here.

Throughout this month I will be sharing various thoughts on Facebook along with tips and tricks to help your ministry or organization better maximize the platform. I hope that you see that it’s worth both your time and attention.