It has now been over 2 years since I first launched NilsSmith.com and one of the best decisions I made was choosing the Standard Theme. Honestly, I knew little about Wordpress at the time and I chose it because others I respected were using it (Michael Hyatt, Tony Morgan, and John Saddington). While I wasn't educated at the time, I know much more now and do not regret the decision for a second.
There are dozens or probably hundreds of reasons to love the Standard Theme, but here are my top 5:
1) It's Simple. It is easy to setup, easy to use, and has a simple and clean look. Standard Theme offers a simple structure for any beginner with a complex backend with plenty of customizations if that is what you're interested in.
2) SEO Optimization. I continue to learn how important Search Engine Optimization is when it comes to any web presence. With Standard Theme's SEO Optimization I have found that over half of my traffic comes from Google Search.
3) Support/Forums. When I don't know what to do I go straight to the Forums and have always gotten immediate response either from other Standard Theme users or the Standard Theme team. The support has been phenomenal for a product that is so inexpensive!
4) Lifetime Upgrades. I just upgraded to Standard Theme 3 and it didn't cost me a penny! My blog just got a lot better at no cost an minimal effort. If you go Standard pay the extra for the Lifetime Upgrades, it's worth it!
5) It's Popular. I continue to watch the trends and love that so many other people use Standard Theme. I enjoy seeing their customizations and unique ways that they maximize the theme.
Are you a Standard Theme user? What features do you really like or maybe dislike? If you use a different theme I would love to hear your thoughts on that theme and what features are important to you.