YouTube vs Vimeo

Organizations are always asking me if they should use YouTube or Vimeo. My answer is almost always the same: both.

These 2 platforms are great, but for different reasons.

YouTube is a great standalone platform where people will find your content via search and the high traffic community exists to build a new audience.

Vimeo however would likely store your content for years publicly and only get a handful of views if left just on Vimeo. The advantage to Vimeo is in what you can do with these videos beyond the platform alone as they can embed easily into other platforms. With TVApp.Church our primarily integration point is Vimeo because of how well it integrates into our system where YouTube makes it near impossible to integrate. Vimeo videos also embed nicely into websites, online courses and so many other uses.

So, you’re likely frustrated feeling like you now have to do more work managing multiple platforms. Well, yeah, that’s pretty much what I’m saying. .

As you get started with video you will likely only need YouTube and for many video creators YouTube might be all you ever need. As your platform grows and you desire to drive people to your website, blog, apps, etc. and host video content on your own platform you will likely need to expand to Vimeo.

 

It’s really not that complicated. It also doesn’t take as much time as you might think as you begin to get your systems down. Getting to know both of these platforms will prove valuable long-term as neither of them is going away and online video is only going to increase.